Well, not really. It’s not that complicated. They are related but they are two different angles of the same thing: advertising through Google. In this article, we will focus on AdWords, but let’s first begin by differentiating AdWords from AdSense.

Google AdSense is the option for when you run a website of your own and would like to earn money from the traffic (visitors) of your site. You opt in to have Google’s AdSense place ads on your site that are relevant to your visitors and you, in turn, earn money.

Google AdWords is the other angle of the same concept. This time, you are simply an advertiser (as opposed to being the owner/administrator of the site where the ads are placed). You have a product, service, website or otherwise that you want to advertise. And you’d like it if Google would place your ad on sites whose visitors will find your advertisement relevant.

You see, Google cares about you getting results from your advertising. That’s why AdWords is better than other forms of online advertising. Google won’t just place your ads arbitrarily on the net. They will focus and put your ads in specific handpicked locations, again, on sites where the visitors will find your ads to be relevant to them. These visitors are more likely to be in the market for your product, service, or website. Therefore, you are more likely to see a direct point of sale from this very targeted advertising.

This article was, in fact, not written by anyone working for Google and is simply informative. It is just to help you understand what AdWords is and what it can do for you and your business. Whether you choose to use Google AdWords to increase your bottom line is entirely up to you! Happy advertising and marketing! And may your business flourish, whether through Google advertising or otherwise!

It seems as if most people using Google AdWords don’t care much at all about their profit because everyday I see countless advertisers make very basic and careless mistakes that jeopardize their AdWords Google Profits. Below is a list of some tips for you to use to help increase your AdWords Google Profits, rather than giving your money away to Google.

Set a daily budget at your minimum profit margin and don’t increase it until you make a sale. Don’t start off with a $200 per day budget if you only get $20 per sale. Instead start with a $20 budget and work your way up.

Describe the product or service you’re selling as accurately as possible, this way you will clarify your product’s purpose to the visitors so you can prevent people from clicking on your advertisements who don’t want what you’re selling.

If you’re getting too many clicks and no sales, the problem is either with your text advertisement or your keywords. Assuming your keywords are relevant you will need to filter the non-buyers from the buyers with your text advertisement. To do this include the words “buy”, “order”, “purchase”, and/or your product’s price in your text advertisement. This will tell the web surfers that your product costs money and if they are looking for a free product not to click on your ad.

Don’t increase your bids on inactive keywords unless you’ve changed your text advertisement for landing page to increase the quality. If you increase your bids to activate your inactive keywords and you don’t change anything in your account to increase your quality, your once inactive keyword will become inactive again.

As a general rule, most internet products take about 100-200 clicks per sale. Find your maximum CPC using this information. If you make $20 per sale don’t bid more than $0.20 per click because your costs will exceed your profit if you don’t make a sale within 100 clicks.

The techniques above should drastically help to improve your profits with Google AdWords. Some of the tips will do this by preventing invalid or irrelevant clicks while the other techniques will decrease your costs by increasing your relevancy and quality within Google AdWords itself.